Search Engine Optimization (SEO) is a digital marketing strategy focused on improving a website’s ranking in search engine results (like Google, Bing, and Yahoo). The higher your website ranks for relevant keywords, the more visible it becomes to potential customers.
SEO involves:
On-Page SEO: Optimizing titles, content, images, and internal links.
Technical SEO: Improving site speed, mobile-friendliness, and crawlability.
Off-Page SEO: Building backlinks and brand mentions from other websites.
Local SEO: Optimizing for local search results and Google Maps.
A well-executed SEO strategy helps businesses gain long-term traffic, improve credibility, and increase conversions without paying for ads.