Google Ads
Google Ads (formerly Google AdWords) is a powerful advertising platform developed by Google that allows businesses to show their ads to users actively searching for products or services online. Advertisers can create highly targeted campaigns across Google Search, YouTube, the Google Display Network, Gmail, and more.
With flexible budget options and real-time performance tracking, Google Ads is ideal for businesses of all sizes. The platform operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. From boosting website visits and lead generation to increasing online sales, Google Ads offers measurable results and unmatched reach.
I use Google Ads to help clients attract high-quality leads, increase ROI, and grow their business online. My expertise includes keyword research, ad creation, audience targeting, and performance optimization across Search, Display, and YouTube campaigns.
Meta Ads
Meta Ads is an advanced digital advertising platform that enables businesses to promote their products and services across Meta’s ecosystem — including Facebook, Instagram, Messenger, and Audience Network.
Advertisers can run image, video, carousel, and story ads, reaching users based on detailed targeting criteria such as location, age, gender, interests, online behavior, and even custom audiences from website data or CRM.
With Meta Ads, businesses can:
Build brand awareness
Drive website traffic or app installs
Generate leads and conversions
Retarget past visitors or abandoned carts
Meta provides real-time analytics, A/B testing, and optimization tools to improve campaign performance and return on investment (ROI).
I create and manage strategic Meta Ads campaigns that deliver measurable results. From audience research and ad design to copywriting and conversion tracking, I help brands grow through smart, data-driven advertising on Facebook and Instagram.
